For creative people, can promote through many ways including using bags as the souvenirs or merchandises whether it be canvas bag, paper bag, goodie bag and so forth. If the company designs the bags only to be containers or just souvenirs or merchandise their activities, it will not be enough to draw the attention of the target market. It would be another case if the company can make the design its promotional souvenir bags look unique and interesting. Thus, it is important to make a good design.
Other than that, it is also essential to hire a good bag supplier. Before the process of making the merchandise, you might never get to see or pay attention to the design of the bags of other various companies that you do not certainly know which design is good and which one is bad. Usually, the company might end up just putting the brand logo and contact of the company. It is certainly not wrong. The right thing to do is to add a little touch of creativity in the design. Then, the promotional bags can be a very effective media for the campaign and to attract the target audience.